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Thursday, December 12 • 10:45am - 11:40am
Start Up, Scale Up, Screw Up

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Speaker pitch
The problem with many agile transformations is that existing methods and frameworks treat
everyone the same. They make no distinction between startups and scaleups, between
disruptive innovative ideas versus existing successful products. But starting new teams and
scaling up innovation is more important than ever. The key to a successful agile transformation
is applying different practices in different stages of the business lifecycle. What works for a new
product does not work for a mature one, and vice versa. In this talk, we will nosedive into the
major good practices for business leaders and product teams, from the moment they have an
innovative idea to the day they will scale it up (or screw it up). Your agile transformation
depends on product lifecycles, the innovation vortex, and the innovation funnel.

The topics include the Business Lifecycle, Problem/Solution Fit, Product/Market Fit, Minimum
Viable Products, Business Model Canvas, Lean Canvas, Growth Hacking, Lean Experiments,
OKRs, North Star Metric, Innovation Vortex, Empathy Maps, Lean Personas, Jobs To Be Done,
Journey Mapping, Innovation Funnels, and more.

Why did we choose it ?

To be honest, we didn't choose it, but we did choose to welcome Jurgen at Flowcon. We like the way Jurgen talk about what happen or can happen in the real life. He doesn't talk about shinny things that you can't really do, but you will be able to apply a few options, may be not on December 13th, but clearly not in 2021.

avatar for Jurgen Appelo

Jurgen Appelo

CEO, Happy Melly

Thursday December 12, 2019 10:45am - 11:40am CET
Amphi The Flow - 500p Salle Moëbius . 1er étage